During the International Hairdressing Congress “Tendencias 2024,” held in Salamanca to mark Alcántara Cosmética’s 30th anniversary, we created a series of advertising portraits to present the brand’s new dye collection: Khymeia.
These portraits were made of the models who took part in the live cutting and coloring demonstrations by stylists Isaac Martín Caro and Universidad de la Imagen, two separate sets of hairstyling work presented during the event.
We designed the lighting to highlight the rich colors of the new shades, as well as the texture and detail of each hairstyle, without creating unwanted reflections.
The neutral background helped direct all attention to the models and their transformations, emphasizing the precision of the cuts and the intensity of the color.
This work not only documents the event, but also reinforces Khymeia’s visual identity, conveying Alcántara Cosmética’s innovation and creativity in the world of color.
These photographs were distributed through various communication channels, including posters, advertisements, social media and the Alcántara Cosmética website, ensuring a striking visual image consistent with the brand identity and its new Khymeia color collection.
PHOTOGRAPHY FOR COMPANIES, BUSINESSES AND PROFESSIONALS