Khymeia – Alcántara Collection

Studio session created to present the Khymeia collection, Alcántara Cosmética’s new line of hair dyes, through six portraits made for the launch.

The different cutting and coloring looks come from the brand’s technical center and were photographed on models of different ages and styles.

To highlight the intensity and nuances of each shade, soft lighting and a clean aesthetic were used, with light backgrounds that keep all the attention on the hair color, with vivid red and copper tones.

These photographs were used to promote the launch of Khymeia at its official presentation and subsequently in posters, advertisements, social media and the Alcántara Cosmética website.

They reinforce the collection’s visual identity, highlighting its versatility and adaptability to different hair types and ages.