They say a picture is worth a thousand words.
For us, a picture is worth MORE than a thousand sales.
And not just any image — a strong piece of advertising photography.
They also say we receive about 3,000 advertising impressions a day. That’s roughly a million a year.
But of all those impressions… how many can you actually remember?
It’s hard to put an exact number on it, but people say we retain barely more than 10%. If you start thinking about different ads — video, radio or advertising photography — more and more will come to mind. And what matters isn’t how many you can remember. It’s which ones.
At Casanova Estudio we help you become part of that 10%.
What is advertising photography?
Human beings perceive the world through the senses — especially visually. That’s why images have such a powerful effect on our memory and on how we see and react to our surroundings.
Today, the impact of images in our daily lives is so constant that our attention span keeps shrinking. It’s harder and harder for something to catch our eye.
Advertising photography aims to stand out in this image-saturated world by capturing your potential client’s interest in just a few milliseconds.
Making them turn their head inevitably when they see your ad on a street bus shelter.
Or stop their endless social-media scroll.
Or make your ad stand out from the rest when someone searches for your product or service on Google.
You can invest hundreds or thousands of euros in spreading your advertising campaign widely — but if the quality or impact of the images isn’t there, you have no guarantee it will work.
Why book an advertising photography session?
Or, put another way:
what will advertising photography do for your company or business?
We’ve talked about the importance of standing out and sparking interest. But the job of advertising photography (and therefore ours) isn’t limited to grabbing attention.
The goal of this kind of commercial photography goes beyond making the product known:
It aims to persuade, to make it attractive, to connect, to sell.
And for that you don’t only need quality, professional advertising photography — you need images that can carry your message to your audience in a memorable way so they want to learn more about what you sell.
The product must be the star of the ad — not the model or the set.
There’s no point in people remembering the ad if they don’t remember the product.
Why book an advertising photography session?
YOU’LL INCREASE SALES AND RETURN ON INVESTMENT
Advertising photography presents your products and services professionally, giving your client the confidence to want to learn more and buy.
YOU’LL BECOME A MEMORABLE BRAND
Advertising photography creates a lasting impression on potential clients: they’ll keep you in mind and turn to you when it’s time to buy.
YOU’LL BUILD A CONNECTION BETWEEN YOU AND YOUR CLIENT
Advertising photography isn’t just an image — it’s a story: it carries your business and product message so people identify with it and only want to buy from you.
Book your advertising photography session at Casanova Estudio
What’s included in our advertising and commercial photography sessions?
Every advertising campaign is different, and experience tells us fixed packages aren’t the best option if we want to turn your idea into striking images.
These are all the services we can offer to tailor the advertising session to what you need:
SESSION AT CASANOVA ESTUDIO OR AT YOUR CHOSEN LOCATION
We include our own resources and crew for the session in the quote — and we also arrange any extra rental kit needed to make your idea happen.
SHOOT DAY TAILORED TO THE ADVERTISING CAMPAIGN
The session is sized to the campaign’s needs, even at large scale: we adapt to shoot days from 4 to more than 12 hours.
PHOTO, COMPUTER AND LIGHTING KIT FOR VIDEO AND PHOTO SETS
We can shoot in our professional studio — or travel to the location you specify.
BACKDROP AND STUDIO LIGHTING SETUP ON LOCATION
We handle building (and striking) the full photography set, lighting and production for the campaign so you don’t have to worry about that part of the process.
PRELIGHT SERVICE
We can set up lighting and the set before the session starts — even the day before — so everything is ready and the shoot with models is faster and smoother.
LIGHTING AND DIGITAL ASSISTANT
We include a digital assistant for backups and reviewing photographs on the spot, plus a gaffer who adjusts the lighting whenever something changes.
BEHIND-THE-SCENES PHOTOS AND VIDEO
We can also deliver a campaign summary and a professional video making-of for your ads and advertising campaigns (flagged ahead of the shoot).
HIGH-END PHOTO RETOUCHING
We’re experts in advanced digital photo manipulation; every photograph gets meticulous high-end retouching, with polished, realistic results.
PRODUCTION COORDINATION
We handle production at the management and photo/video capture level. Logistics costs such as third-party travel or catering aren’t included by default, but we can manage them if you want.
IN-STUDIO CATERING SERVICE
If the session is in our studio, lasts more than 4 hours and involves models/actors, we provide catering for those attending.
In advertising photography we can do almost anything you can imagine. Your creativity has no limits.
Tell us what’s on your mind — even if it sounds crazy — and we can start shaping your idea into advertising photography that is striking and unique, but above all memorable.
We’ll study your project carefully before advising you on the creative process we’ll follow.
How can you book the session for your advertising campaign?
We keep it simple: fill in this short form so a member of our team can get in touch within 48 business hours.